DexaFit KC is my new obsession. I have had less and less time for existential and random thoughts to take hold, but I have learned a significant amount about physiology and business asset acquisitions.
Table of Contents
What is DexaFit KC
DexaFit KC is a health and fitness diagnostics studio in Kansas City. I wish that were all I had to say for folks to be like ‘Ah, cool. I get it!’ but unfortunately… I’m usually faced with ‘So what do you actually do’. It’s better to show you.
Our Services
DEXA Scans
DEXA scans are our most popular service and offer full body composition analysis. That can be body fat %, bone density, lean muscle mass, and more.
RMR Tests
A resting metabolic rate test (RMR) will show you how many calories you need to eat to gain, lose, or maintain weight amongst other things.
VO2 Max
VO2 Max tests evaluate cardiovascular health and help you identify your heart rate training zones. These allow you to optimize workouts for fat burn, endurance development, VO2 capacity, etc.
Styku 3D
A Styku scan is a quick 3D body scan that provides numerous, highly accurate external body measurements and estimates internal measurements. It is a great tool for tracking progress and identifying the perfect clothing fits. There are too many measurements and stats from the scan to show all the outputs, but some examples are below.
The DexaFit Difference
If you take a look at the charts in any of the example sections, you can see that they are visually pleasing and generally simple to digest. While other companies do offer DEXA scans, the DexaFit app is what allows for these nice visualizations as well as peer comparisons across the largest database of DEXA scans.
Lessons Learned
- Business acquisition can be simplistic
- An organized seller, a good broker, and a buyer who is willing to learn makes for a rather simple transition.
- Involved owners drive success
- When an involved owner takes over, efficiencies soar, and compliance sky-rockets.
- People and communication make the difference
- Knowing the right people and forming strong relationships is essential for success. Ensure communication is clear and time is invested into your relationships.
- Attitude and perspective are key
- Despite headwinds we faced, coming in with a productive and optimistic mindset allowed for efficient troubleshooting and a more pleasant relationship with partners.
DexaFit KC So Far
Over the past three weeks, I have been able to fully understand a business in an unfamiliar industry, begin rebuilding existing relationships, comply with regulations, optimize pricing, launch two new membership initiatives, provide VO2 data to a national swim team, and prep for the busiest season of the year with home-grown advertisements. After only three weeks, I am fully comfortable running the business and feel that growth will continue to accelerate into the future.
Up Next
- Developing B2B relationships to help employees and customers of important or related companies easily access our services
- We’ve recently partnered with the local school district to provide discounts to educators.
- I’ve compiled a large list of businesses I’d like to work with and will contact them in the coming weeks.
- Process automation and optimization efforts
- Reducing paper, ink, and physical folders in favor of our app should lead to fewer expenses, more robust data, and a more streamlined experience for customers.
- Exploring partnering with local influencers
- Especially in the health and fitness industry, influencers dominate perception.
- Preparing a large new years resolution advertisement effort
- I expect one of the largest customer surges through the year will occur in January. Despite the recent acquisition, I must be prepared to capitalize on this.
- Optimizing the business’s service times
- While we offer a few ‘pre-workday’ service slots, we close at 4pm. This may limit our availability for customers. I’m personally working weekends to ensure that non-work time hours are available while considering options to extend service later into the evenings on weekdays.
- Focusing the road map on minimizing external reliance
- While DexaFit is great, allowing anyone to become a business dependency is risky. They are a primary differentiator, providing brand-awareness and software. I must maintain strong relationships while protecting the business as an independent entity. Additionally, the DEXA technology is not impervious to displacement, especially in the AI era. Expanding offerings to distribute our service ratios will be beneficial.
Thank you!
And now… the obligatory business owner message… please reach out with any questions! Please click here to book an appointment.